Marketing: From Zero to Traction
Marketing is not just about ads — it's about finding the right people, telling the right story, engaging your customers in a two-way conversation designed to understand their needs and meeting them to build momentum from day one.
Join us for a webinar with Scott Kardy, to learn how to approach marketing strategically, prioritize what matters, and avoid the most common (and costly). Whether you're pre-launch or trying to scale your early traction, this session will give you a clear, actionable roadmap.
Agenda:
1. Welcome & Introductions (5 min)
Brief intro to the host/speaker
What to expect from this session
Who this webinar is for
2. The Marketing Mindset (10 min)
The role of branding – When and how do we incorporate?
When does the marketing evolve for a startup as the progress to becoming a corporation? How and why do the nuances matter?
3. Marketing Foundations and Marketing with Limited Resources (30 min)
When to launch marketing
Whether to hire an internal resource or external one. What are the considerations
Storytelling: What is your company’s mission, what problem are you solving, for whom and why is it important
How to get the message out
Establishing credibility
Forming meaningful relationships with customers and those that influence decisionmaking
Examples
4. Q&A / AMA (15 min)
Open floor for attendee questions
About Scott:
Scott holds an MBA in Marketing and Finance and has over two decades of experience. Scott currently is the founder and CEO of Magnitude Inc. From Fortune 500 companies to early-stage startups, At Magnitude, Scott and his team’s focus is to help businesses and brands improve their bottom line by offering creative marketing solutions.