The AI Gap Debrief: Advertising & Marketing Edition

​The AI Gap Debrief: Marketing & Advertising Edition

​Your audiences already use AI. Most of them still don’t trust it. Iris Flex’s AI Gap Studies (2025–26) found a 30-point gap between AI exposure and AI delegation. That gap is where AI initiatives stall and where brands win or lose trust.

​This one-hour, invitation-only briefing for senior marketing, brand and agency leaders shows where your audiences sit on that spectrum and what moves them.

​Inside the data: Three national studies of 1,800 U.S. adults, including a new Q3 2026 wave. Topics include how consumers judge brands that use AI and AI-made advertising, what data they’ll trade for value, and which industries they trust to use AI responsibly.

​You’ll leave knowing:

• ​What draws audiences to AI-made content, personalization and ads, and what pushes them away

• ​Where your audiences sit on the AI Proximity Index™

• ​Where to use AI in creative, where to keep a human, and how to message each segment

• ​Which industries consumers trust most with AI, and what that means for your brand

​Format: 60 minutes, live online. The session covers key findings and benchmarks, then applied exercises, then live Q&A with Idil Cakim, lead researcher behind the AI Gap studies. You’ll also get a summary PDF to share with your team.