FemTech: Capturing Hearts, Minds and Investors

​Women's Health categories are experiencing strong growth, reversing a historical lack of engagement from science and brands in women's wellbeing needs. But the pace of change can create a cluttered, confusing landscape. Women don't necessarily know what claims to trust, what will really make a difference, and what's worth paying for.

​Cutting through that skepticism is the challenge facing every fast-growing and emergent femtech brand. It means finding the right positioning — one that captures hearts and minds today, but allows stretch for the future. Appealing to the target customer and investors at the same time. Basing strategy and execution on real consumer insight, on a bootstrap. And fighting to be heard in a media and social media landscape that often silences women's health topics.

​Drawing on insight and positioning work across women's health and consumer brands, this workshop will explore:

• ​5 key shifts in women's health within culture today

• ​Lean but deep routes to real consumer insight — without an agency budget

• ​Approaches to building, refining and testing brand positioning

• ​Ways to identify future opportunity spaces

​Come with one live challenge — a positioning statement you're unsure about, a claim you can't get traction on, or an audience you can't crack — and we'll workshop it together in the second half of this 2-hour session.

​This is an event run during Nordic Tech Week. The event is independently organized by the hosts. If you have any questions about Nordic Tech Week events, reach out to events@nordictechweek.org, if it's about the individual event, we kindly direct your questions to the hosts.

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