How to measure AI’s impact in CX

​About the Event
Measuring AI’s impact is one of the hardest and most important challenges ecommerce leaders face today. This Lab is designed to cut through the noise. You’ll learn how operators define, track, and communicate the value AI delivers, with practical takeaways you can bring back to your own team.

​Date & Location
📅 Tuesday, September 18, 2025
🕔 5:30PM – 7:30PM EST
📍 Siena HQ – 36W 25th St, 6th Floor, New York, NY 10010

​Space is limited to 50 guests – request your invite early.

​Who Should Join
CX, finance, ops and marketing executives who want to:

• ​Get clarity on which metrics actually matter

• ​See how peer brands are reporting AI-driven results

• ​Walk away with new ideas to prove and communicate value

​Why Join
You’ll leave this session with:

• ​A clear framework for measuring AI’s impact in ecommerce

• ​Examples of what works (and what doesn’t) from fellow operators

• ​Hands-on exposure to new tools like Ask Siena and Evals

​What to Expect

• ​Opening Discussion (6 – 6:30PM): Moderated conversation led by Sheena, Siena's Implementation Manager, on how to make AI data actionable.

• ​Interactive Stations (6:30 – 7PM): Explore metrics, customer journeys, and retention definitions in a hands-on, collaborative format.

• ​Networking & Live Demos (7 – 8PM): Connect with Siena's NYC’s ecommerce community, enjoy food and drinks, and see our latest AI Insights features in action.

​RSVP
Attendance is capped to keep discussions focused. Submit your request to join and we’ll follow up with confirmation.