Leaders Day 2027: Less Budget, Fewer People, More AI
Join us for a full day away from your desk for senior marketers who are stepping up.
Thursday 28th January 9:30 - 6pm
Peterley Manor Farm, High Wycombe (30 mins from Marylebone Station)
This £20 payment is a deposit, for your ticket.
We know L&D budgets are often renewed in January, so you can secure your space with a £20 deposit, and pay the rest in the first week of January.
Big Up Club members get 50% off!
Member price - £249 +vat
Non member price - £499 +vat
Pay your ticket in full now, here.
Not a member yet? Join our January cohort to receive the discount, contact abbie@up-world.co to join.
You’ll spend it working through common leadership dilemmas with a small group of peers, hear from two senior leaders on the pressures shaping marketing right now, and go home knowing the one bold move your own leadership needs next.
The day
The whole day is built around one case study, led by our coach Jo Fawcett. A Marketing Director gets a new CEO who wants proof of return within the quarter. Then her budget is cut, her team size reduced, and AI is expected to cover the gap. In groups of three, you’ll work through the calls she has to make, then turn the same questions on your own situation.
Two roundtable sessions
Leading in the age of AI with an experienced AI leader - How senior marketers lead when AI is doing more of the work: what to automate, what to keep in house, and how to bring your team with you.
The CFO’s view with an experienced C-Suite leader - What finance actually needs to hear from marketing when budgets are being questioned, and the numbers that win the argument.
What you’ll take away from the coaching
You’ll leave clear on the one call that matters most in your role right now. You’ll be more confident in your own judgement after testing it against peers who’d lead the same situation completely differently. And you’ll know the decision you’ve been putting off, along with your first move on it.
Food, drink and something special
Barista coffee and pastries to start the day and a delicious two-course lunch.
At lunchtime you can choose a yoga class, a sauna session or a walk. We finish with drinks at the pub.
Who it’s for
Marketing Directors, Brand Directors, Growth Directors and senior Heads of Marketing who are ready to step up.
Everything is included: the full day of content, food and drinks throughout. You’ll also get materials to help you build the business case for your company to cover your ticket.