Visual Credibility | Founders Series Workshop

​Founders Series Workshop 4 of 4
Attend one. Attend all. Or iterate.

​Led by Trent Robinson, this is a recurring, hands-on workshop series designed to help founders recognize and improve the visual details that influence how people perceive their businesses.

Many founders are not designers and do not need to become designers. But they are constantly making visual decisions: choosing logos, building presentations, creating websites, selecting photography, making social graphics, producing signage, sending proposals, and presenting their businesses to potential customers, partners, investors, and the community.

Small visual mistakes can unintentionally make an otherwise strong business feel unfinished: pixelated logos, poorly cropped photography, inconsistent fonts, awkward spacing, misaligned elements, clashing colors, overly busy layouts, excessive animation, generic stock imagery, or branding that changes from one touchpoint to another.

Visual Credibility teaches founders how to see those problems.

The workshops will cover fundamentals such as visual hierarchy, alignment, typography, color, branding, photography, web design, motion, texture, image quality, composition, and consistency.

The emphasis will be on practical examples, before-and-after comparisons, live visual critiques, and immediately usable info, not teaching attendees how to become professional designers.