How to Grow AI Feature Adoption with Behavioral Science

​Most companies are launching AI features, but not all are seeing meaningful adoption. What separates the companies driving real engagement from those struggling to get users to come back?

​Back for her fourth event with Enrich, Kristen Berman will draw on her work with companies like Microsoft, Airtable, Headspace, and Google to unpack the behavioral psychology behind what actually drives product usage.

​She'll share the key psychological principles that influence adoption, why even promising AI features fail to gain traction, and how user behavior changes when AI enters the experience.

​You'll walk away with practical frameworks to diagnose why adoption stalls, understand what motivates users to engage with AI-powered features, and design experiences that drive sustained usage.