

Founding Again Today: What's changed for second-time founders?
Founding again?
The playbook for founding a company has changed. AI has compressed timelines, capital markets have reset, and the bar for what counts as a breakout business is higher than it was five years ago. For repeat founders considering starting their second or third company, the questions are different - and the answers from the first time around don't all carry over:
How do you now pick a problem worth a decade?
How have team structures changed, and how has AI shifted what the best hires looks like?
How do you think about defensibility today?
How has the bar for "breakout" shifted?
Join Matt Wilson & Ed Steele from Jack & Jill, and a room full of select repeat founders to trade hard-won answers, pressure-test the new playbook, and discuss what building a world-class startup looks like today.
Our Panel
Matt Wilson (CEO, Jack & Jill) previously founded Omnipresent, which scaled to a $600m valuation in 3 years before exiting to Deel. Now leading Jack & Jill, he has hired a 16-person, founder-heavy team (10 ex-founders) across London and San Francisco, and raised $20M led by tier-1 VC Creandum (Lovable, Spotify, Black Forest Labs, Bolt).
Ed Steele (Founding Operator, Jack & Jill). Before joining Jack & Jill, Ed spent five years building Hoxton Farms, a cultivated fat company he founded and scaled with $35m in funding from Founders Fund, Collab Fund, Fidelity and others. Earlier in his career he worked as a mathematician supporting companies across biotech, finance and sport, and an ML engineer at fintech unicorn Thought Machine. He read maths at Oxford and machine learning at Imperial.
Agenda & Timings
6:30pm: Arrival
7:00pm: Panel
7:45pm: Q&A
8:00pm: Networking