Global Market Insight Webinar "IP & Intangible Assets: What Every Business Should Know"
Join us for the Global Market Insight Webinar – IP & Intangible Assets: What Every Business Should Know, an online knowledge-sharing session hosted in collaboration between KUMPUL and IPOS International.
Date: Thursday, 26 February 2026
Time: 10.00 (GMT+7) // 11.00 (GMT+8)
Language: English
Format: Virtual Event (registration required)
About KUMPUL
KUMPUL (PT Ruang Kreasi Berdaya) is Indonesia’s leading entrepreneurship ecosystem enabler operating across Asia–Pacific. We accelerate the scale-up journey of growth-stage enterprises and facilitate two-way global market access. We drive business growth by connecting entrepreneurs with exclusive resources, strategic networks, funding pathways, and international opportunities. Through strategic partnerships with impact-driven collaborators and strong connections with industry leaders, we deliver innovative solutions that improve efficiency, maximize growth, and empower enterprises to compete globally.
About IPOS International
IPOS International is a wholly-owned subsidiary of the Intellectual Property Office of Singapore (IPOS), housing over 100 IP experts in areas such as IP strategy and management, patent search and analysis, and IP education and training. At IPOS International, we support Singapore’s future growth as a global hub for intellectual property (IP) creation, commercialisation and management. We serve the public sector, private enterprises, not-for-profits, investors, service providers and individuals through patent search and analysis, training, and IP management services. Together, we amplify creativity and enable innovation, to realise tangible economic and social value from intangible assets (IA).
About this Event
Many businesses today are competing not just with products and prices, but with something even more powerful — your brand name, your logo, your designs, your content, your unique way of doing business, even the trust your customers have in you. These are the real reasons people choose you over someone else. But what happens when someone copies your brand… uses your ideas… or takes your content and claims it as their own?
This is where intellectual property (IP) and intangible assets come in. You don’t have to be a big or “high-tech” company to benefit from IP. Even simple steps can help protect what you’ve built, strengthen your position in the market, and prevent others from taking advantage of your hard work.
In this webinar, we’ll break down IP in an interesting, practical, and simple way — using everyday examples like branding, online content, business know-how, and customer trust. No legal background needed.
Topic includes
IA & IP Fundamentals for Businesses
What are Intellectual Property and Intangible Assets?
Why they matter for competitiveness, branding, and business growth
Simple ways to start protecting and managing your IP
By the end, you’ll see IP not as a legal concept — but as a business tool that helps you grow, stand out, and stay ahead.
About the Speaker
Ben Variyan, IP Strategist, IPOS International
Ben is an IP Strategist from IPOS International with a background in advisory work on intellectual property (IP) issues, including IP prosecution and litigation, gained from his experience in both a boutique IP-services firm and legal practice. He frequently engages with start-ups across various industries on IP matters, offering insights to help them realise business growth from their IP or intangible assets