Storytelling Ideation and Story Mapping for Founders with Joanna Furlong
The stories you and your leadership team share are critical to establishing credibility and authority in your industry. You should be confidently sharing stories, reflections, customer interactions, and observations with the world—reinforcing your value, again and again. After all, people do business with people, not logos. Whether LinkedIn, a friendly podcast, an interview, or a keynote, you likely have countless stories to share. It’s just a matter of uncovering them!
Join Joanna Furlong, Founder, Chief Strategist & Storyteller at ThoughtCollab, for a fun exercise to brainstorm story angles/ideas and discuss the “scale” of a story – and how to go from granular to ‘big idea’ and back again.
In this workshop presented by the fnWomen Leadership Committee spearheaded by Amy Wister, you will gain a better idea of thought leadership, your target audience, and how to connect and convert.
About the Speaker:
Joanna Furlong is the CEO of ThoughtCollab and a former startup CMO. She works with executives, founders, CEOs, authors, and others to help them discover their voice—and reposition themselves not only for the changing world but for the changing leader within. She has 20+ years of experience driving brand cohesion, sales enablement, executive communications, and content for businesses of all sizes, across diverse industries. C-suite executives consistently rely on Joanna to be their thought partner and transform their ideas into compelling stories for all audiences and purposes, from speeches to communications with boards, venture capitalists, and the media.
Confidentiality Policy:
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.