2026 Social Media Trends Playbook: What Audiences Want, What Marketers Plan
Date: Wednesday, 12 November
Time: 16:00 GMT • 08:00 PT • 10:00 CT • 11:00 ET
Who it’s for: Brand and agency marketers
Join Pepper for a 45-minute walkthrough of our 2026 Social Media Marketing Playbook, built on exclusive consumer and industry research. We’ll explore how audiences are shaping the future of social and how marketers can translate those shifts into strategy.
What you’ll learn
The eight dynamics defining 2026: social search, trust, AI, creativity, commerce, culture, community, and responsibility.
How audience behaviour and marketer priorities align, and where they don’t.
The formats, platforms, and content types driving engagement right now.
Practical guidance for turning research into action across organic, paid, and creator marketing.
Agenda (45 minutes)
The State of Social in 2026
Dual Perspectives: Audiences vs Marketers
Organic Social: The Cultural Testbed
Paid Social: From Search to Sale
Influencers, UGC, and Credibility
Bonus
All attendees will receive a copy of the 2026 Playbook and event slides.