​Create Content With Soul

​Learn how to tell stories that move people.

​a Masterclass with award-winning director Steve Won

​In a world flooded with content, creating something that truly resonates has become harder than ever.

​Technology is making content faster, easier and more accessible. AI can help generate ideas, write scripts and automate production workflows. But while tools continue to evolve, one thing remains rare and deeply human: the ability to tell stories that genuinely move and inspire people.

​This masterclass is designed for creators who want to go beyond trends, templates and surface level content and learn how to create work with depth, meaning and emotional impact.

​Whether you are a filmmaker, photographer, content creator, editor, creative entrepreneur or brand storyteller, this workshop will give you practical storytelling tools you can apply to your own work immediately.

​About Steve Won

​Steve Won is an award winning director, producer and founder of KAIZEN STUDIO, a boutique branded content studio focused on cinematic storytelling with soul.

​Over the last decade, Steve has directed films and branded content for internationally recognised brands including Red Bull, Nike, BMW, Warner Music and Vogue.

​His work blends the emotional honesty of documentary filmmaking with the strategic clarity of branded storytelling, creating films that connect on a deeply human level.

​Steve’s films have received international recognition, including multiple Cannes Young Director Awards, as well as Vimeo Staff Pick and NOWNESS recognition and many more.

​At the heart of his work is a simple belief:

​Storytelling With Soul

​What You Will Learn

​The Anatomy of Powerful Storytelling

​What makes a story resonate emotionally. We will break down the essential building blocks of meaningful storytelling.

​A storytelling framework that applies to everything from short form social content to branded campaigns and documentaries.

​How to Create Content with Emotional Depth

​Most content gets attention. Very little creates connection.

​You will learn how to move beyond aesthetics and create work that feels authentic, human and memorable.

​Topics include:

​• emotional hooks
• creating resonance
• authenticity vs perfection
• finding the deeper human layer in a story
• how to make audiences care

​Storytelling in the Age of AI

​AI is changing creative work fast.

​We will explore how creators can use AI as a powerful creative assistant without losing their voice, originality and human perspective.

​Behind the Work

​Steve will share honest behind the scenes insights into award winning documentary and branded storytelling work, including creative process, challenges, mistakes, breakthroughs and lessons learned from real world productions.

​This includes work created with global brands such as Red Bull, Nike, BMW and Vogue.

​Live Q&A and Networking

​An open space for questions, exchange and connection with fellow creators.

​A chance to dive deeper into creative process, career building, storytelling craft and finding your voice as a creator.

​Host Information

​This workshop is organized by Barcelona Creators. Barcelonas Biggest Creative Network community for young content creators.