What Would Nature Say? Bringing Regenerative Thinking into Your Brand and Marketing Strategy
Do you want to be challenged to think differently about brand and marketing? Would you like to bring the natural world, more creativity, regenerative and systems thinking into your work?
In this B Corp Month workshop, we'll explore why repurposing and supplementing traditional marketing and design thinking frameworks is essential to building a thriving future for everyone.
Join us for an hour to get inspired, break away from business-as-usual approaches and hopefully have some fun along the way.
Feel free to bring your lunch too - the second part will be more interactive.
Why You Should Join Us
This creative, interactive and inspiring workshop will help you:
🌱 Integrate regenerative and systems thinking: Start learning how to design for long-term ecological well-being for all
🌍 Expand your perspective beyond human consumers/citizens: Recognise non-human stakeholders in your decision-making
⚡Spark innovation and creative problem-solving: Reimagine the traditional persona-building process to unlock new opportunities for sustainable solutions
👉 Align with purpose-driven and B Corp values: Consider your impact on the natural world as central to your strategy, not just an afterthought
👯 Apply the learnings within your teams: Gain the confidence to include the exercise within future decision-making
Who Is This For?
Brand and marketing professionals from B Corps and other purpose-driven businesses
Product managers, founders, creative leads
People who oversee processes and product lifecycle decisions
Those who want to challenge traditional approaches and integrate regenerative thinking into their work
Or folk who are just curious!
Workshop Structure
Welcome
Context & explainer
Hands-on exercise
Wrap-up and reflection
Your Facilitators
Strategic Product, Brand and Workshop Designer, for People and the Planet's Needs.
Director, Marketing Strategist & Consultant at B Corp certified Soleil Marketing
Disclaimer: The creativity generated from this workshop might be contagious