The Business of Sports in New Markets: Insights from NBA Africa

​What does it take to build a truly global sports brand? Join the Africa Business Club and the Business of Sports Club for a fireside chat with Patricia Branch, Vice President & Head of Strategy at NBA Africa. We’ll unpack how the league enters new markets, localizes for fans, and deepens its footprint across Africa while growing a worldwide fan base—plus the broader role of sports in economic opportunity and cultural exchange.

​About the speaker: Patricia leads strategic planning, market expansion, and partnerships at NBA Africa. Previously, Patricia held roles in consulting and strategic advisory, most recently as an Associate Partner at Bain & Company in Retail & Consumer Products. She is an HBS ’16 alum. 

​Location: Hawes 102. Lunch will be served. Please RSVP for accurate headcount. ​Open to Harvard and MIT.