CONSUMER EXPERIENCE – FROM PRODUCT TO EMOTION

​Oggi il valore di un brand si misura nella capacità di creare esperienze significative. Il tavolo indaga come i marchi della Motor Valley trasformano i dati, la tecnologia e il design in emozioni tangibili, costruendo relazioni durature con i clienti attraverso personalizzazione, storytelling e cultura del servizio.

​Today, a brand's value is measured by its ability to create meaningful experiences. This roundtable explores how Motor Valley brands turn data, technology, and design into tangible emotions, building lasting customer relationships through personalization, storytelling, and a strong service culture. AI has arrived, and the automotive world is facing a profound, vertical shift.