How to Become an AI-Native Ad Agency and Grow Your Margins in 2027
No engineering team needed. See how paid media agencies use AI agents inside their ad accounts to handle more clients and show clear results.
Every ad agency uses AI now. Very few are AI-native.
Most teams use AI to brainstorm, write copy and summarize reports. But the real work still happens by hand: the daily checks, the budget moves, the tests, the client reports. That’s why so many agencies feel busier than ever while their margins stay flat.
AI-native agencies work differently. Their AI agents live inside the ad accounts and watch performance around the clock. They suggest the next best move with the expected upside in dollars, then wait for a person to approve it. The team spends its time on strategy and clients, not on clicking through dashboards.
In this live session, Anna Stepura, CEO of Adlyse, shows what that looks like inside a real agency, how it turns into margin, and how to start in 30 days without building your own AI.
What you’ll walk away with
The 3 levels of AI in an agency, and how to tell which one you’re at
What changes day to day when agents work inside your ad accounts
How to turn AI speed into margin instead of discounts
A simple plan to start with one client account in the next 30 days
Who it’s for
Founders and owners of paid media and performance agencies
Heads of paid media, media directors and VPs who lead teams of media buyers
Agencies managing many client accounts, including multi-location and franchise agencies
Teams that tried AI tools but still do most account work by hand
Who it’s not for: anyone looking for ad tips or hacks. This session is about how your agency runs, not how to set up a campaign.
Agenda (45 minutes)
Why some agencies are earning more in 2026 while most feel squeezed
Using AI vs. being AI-native: the 3 levels, and where most agencies get stuck
Inside an AI-native ad agency: a live look at agents at work
How AI speed turns into margin, not discounts
Your first 30 days, without building your own AI
Live Q&A: bring your agency’s questions
Your speaker
Anna Stepura, CEO and Co-founder, Adlyse
Anna is a 3x founder with an exit (HireGPT, acquired by ApplicantQ in 2024) and nearly a decade in marketing, including as a CMO. She has helped 50+ AI companies grow and was named one of the Top 200 Female Founders in AI by SFMOMA. She’s an alumna of Alchemist Accelerator, Antler and the Menlo Ventures Fellowship. At Adlyse, she’s building the agentic OS for paid media, which agencies use to run AI agents inside their ad accounts.
Thursday, November 12, 2026 · 11 am PT · Live on Zoom · Can’t make it? Register and we’ll send the recording.