​The Workflow-First Method to Produce a Luxury Brand Video with MITO AI

• ​Christian Calleja — Product Designer at Tribal WW

• ​Arantxa Barcia — Co-founder at MITO AI

​Luxury production isn’t about more generations—it’s about structure, taste, and a method you can repeat.

​In this live, workflow-first session, Christian Calleja (Product Designer at Tribal WW) and Arantxa Barcia (Co-founder at MITO AI ) will open a real MITO AI canvas and show how to produce a luxury-brand video by designing the space (how the canvas is organized) and applying a clear working methodology from brief to final shots.

​Expect constant audience participation: quick polls to choose direction, live constraints from chat, and real-time decisions as the build unfolds.

​What you’ll learn

• ​Space design for production: how to structure an infinite canvas so the process stays clean, repeatable, and collaborative.

• ​Luxury consistency: how to maintain lighting, materials, and camera language across multiple shots.

• ​Method over randomness: how to turn brand inputs into constraints, decisions, and a shot plan (direction vs. generation).

​Free to attend. Live online. No prior experience with AI video required.