The Founder Engine: From Doing Everything to Building the System That Scales
Live Agenda
1:00 PM | Doors open Explore the Gatherly space, meet other founders, and connect with Edwin, Pragathi, and Adib before the session begins.
1:05 PM | The problem — "You are the system" Opening remarks naming the founder-led growth trap. Why go-to-market is harder when you're doing every job. Seed of what's coming for those who want to go deeper.
1:10 PM | The 3 filters — Define your ICP with AI Stop selling to everyone. We define the three filters that actually matter — firmographics, pain signals, and access patterns — then build a real founder's ICP live in Apollo using AI enrichment.
1:25 PM | Build the list — From ICP to named accounts Turn the ICP into a targeted list of 200–500 contacts. AI-generated account briefs on each one. What used to take a VA two weeks, done in minutes.
1:35 PM | Sequences + AI copy — The system that follows up when you don't The 3-email framework that gets replies. AI writes the first draft. We edit it together — tighten, inject founder voice, cut to under 80 words. Set up the sequence. Activate it.
1:45 PM | Q&A + What's next Live questions from the room. What to do with what you just learned. And a look at how to keep building alongside other founders doing the same thing.
2:00 PM | Open Networking on Gatherly Move freely. Find Edwin for framework and Apollo questions. Find Pragathi for Founder Network questions. Find Adib to learn more about Gatherly. The most valuable conversations happen here.
3:00 PM | Closing Remarks
Stay tuned for special announcements
Overview
A live, interactive workshop for founders who are still the sales team, the marketing department, and the growth engine — all at once.
We're not talking theory. We're building a real founder's outbound system live on screen — from ICP to first sequence — using AI.
⚠️ The problem isn't that you're not working hard enough. The problem is you don't have a system. You are the system.
In this working session, Edwin Frondozo — co-founder of Flashpoint Global and founder of UpNext Global — breaks down why go-to-market is uniquely hard for founders, then builds the fix in real time:
🎯 Why GTM breaks for founders: Fragmented tools. Messy data. Manual everything. And you're switching between CEO, sales rep, and marketer all day. We name the problem before we solve it.
🤖 AI-powered outbound — built live: We take a real founder from the audience, define their ICP, build a targeted list, and create an AI-drafted email sequence — all inside Apollo, on screen, in under 40 minutes.
✍️ Your voice, not a robot's: AI writes the first draft. You bring the judgment. We'll show you exactly how to edit AI copy so it sounds like you — not a template.
📌 This isn't a pitch deck. It's a working session. You'll leave with a framework you can start using immediately.
👀 What's happening inside:
You've got traction. Customers are paying. Revenue is real.
But here's what's also REAL:
if you stop selling, pipeline dries up.
If you stop posting, visibility drops.
If you stop following up, deals go cold.
You're not running a business — you're running on a treadmill.
Who Is It For?
For anyone feeling the exhaustion from doing everything. Fear that if you stop, revenue stops. Awareness that "what got me here won't get me there" — but no clear path forward. This session is for you.
🚀 Want to go deeper?
And if you want to go deeper — ongoing workshops, a peer cohort of founders in the same stage, and direct access to the team — you'll have the chance to apply for the UpNext Founder Network Founding Member Cohort at the end of the session.
This is not a webinar. It’s Gatherly.
The event runs on Gatherly — an interactive virtual venue that lives in your browser. Move through the space at your own pace, and connect with people organically, the way you would at a real, in-person event.
This isn't about watching — it's about participating.
🎥 New to Gatherly? WATCH THIS! [60 seconds]
🎤 Below-the-fold: About the Host
Edwin Frondozo
Founder, UpNext Global · Co-founder, Flashpoint Global
Edwin Frondozo is the founder of UpNext Global and co-founder of Flashpoint Global, a category growth firm that helps founders and scaleups build the systems behind scalable growth. He's spent the last decade inside startup ecosystems across North America and internationally — as a founder, operator, podcast host, and ecosystem builder. He doesn't teach theory. He shows you what's working right now.