Full Day Pass - Day 1

​Entry to all three talks for Day 1:

Understanding the Modern Female Wellness Consumer The modern female wellness consumer has moved on from surface-level messaging. Lottie Whyte (MyoMaster), Alana McFarlane (Gut Stuff) and Amy Moring (Hunter & Gather) have built brands by getting to know her properly. They share what she responds to, what she dismisses, and what it takes to earn her loyalty in a category that never stops evolving.

​How to Take Market Share from Players Who've Had It for Decades The big players in cleaning, period care and baby products have had the shelf, the distribution and the consumer trust for decades. Laura Harnett (Seep), Aine Kilkenny (Riley) and Rima Suppan (Peachies) decided to take them on anyway. They walk through how they found the gaps the incumbents were too slow to see, what it took to earn retailer and consumer trust from nothing, and how they took market share from players who had every structural advantage.

​The Unfiltered Playbook for Scaling a Drinks Brand Drinks is one of the hardest categories to scale. Inventory pressures, ranging conversations, distribution complexity and brand building all hit at the same time, and most brands don't survive the combination. Olivia Ferdi (Trip), Joyce de Haas (Double Dutch) and Marisa Poster (PerfectTed) have each done it fast. They share the playbook behind their growth: retail expansion, inventory management and building a brand that stands out in one of the UK's most competitive consumer categories.