Berlin: AI Workshop for Sales & Marketing with OpenAI
Most Go to Market teams still do research, prospecting and content by hand. The best ones already have OpenAI Codex / ChatGPT Work doing it for them.
In four hours you go from "I've heard Codex / ChatGPT Work can do this" to three working GTM workflows built on your own company and your own ICP.
No slides about the future of AI in sales. You open your laptop and build.
About
What you’ll work on
Choose between ChatGPT and Codex for different tasks.
Add your company context and connect the tools you need.
Find and qualify accounts that match your ideal customer profile.
Turn account research into relevant outreach.
Create tailored offers and campaign content.
Build a first lead-magnet prototype with Codex, such as a calculator or assessment.
Led by:
Artur Wala, GTM Tech Week, Codex Ambassador
Max Jendrall, RowRun, Codex Ambassador
Alexandre Kantjas, Co-Founder @ 9x
Jan Meinecke, Co-Founder @ 9x
We’ll carry the same business context through the exercises so that each step builds on the previous one. More experienced participants can take on additional challenges.
*We'll prepare dummy data as a backup, but advise strongly to work on your real one for instant value.
We plan to have 1 mentor per 10 people == maximum value & live help!
Agenda
Before the workshop - Materials sent to you: Getting started with Codex / ChatGPT Work for GTM and Revenue 101.
10:00 - Welcome, intro, setup
10:30 - Foundations: getting everyone to the same level (setup, connecting tools, plugins, skills)
11:00 - Use case 1: ICP search & prospecting – Define your ICP and let Codex / ChatGPT Work find and qualify the companies and people that match it.
11:45 - Use case 2: Account intelligence & lookalikes – Turn your best customers into research briefs and lookalike lists you can act for outreach
12:15 - Break
12:45 - Use case 3: Generating offers & content – Build offers, messages and content tailored to each account, ready to use the same day.
13:15 - Use case 4: Custom lead magnets built with Codex – Build your own calculator, reports using Sites
Who is this for?
Founders, GTM/growth/sales and marketing leaders who want AI to do real work in their go-to-market.
It's an introduction-level workshop!
For our most advanced build session, check https://luma.com/gtm-px2w that's happening right after the workshop!
If you attend the workshop, you're welcome to continue building at build session, but please register there as well so we can plan the capacity :)
Learn more
This workshop happens during GTM Tech Week Berlin.
Check other events: https://luma.com/gtm-week