Everyone's Talking About AI Value. Who's Figuring Out HOW?
We've all heard the advice. Giving everyone AI tools isn't enough. We need to rethink how we work, change mindsets and turn AI adoption into meaningful business value.
YES. WE KNOW! 😂
But when you're actually inside an organisation, trying to make all this happen, knowing WHAT needs to change is one thing. Figuring out HOW is quite another.
For much of this year, I've been helping a high-growth tech scaleup work towards its ambition of becoming AI-first. I've brought together my experience of leading complex organisational change with the latest thinking on AI adoption to develop a practical approach that connects individual capability, team performance and organisational transformation.
And one thing has become increasingly clear: there's a huge amount of work to be done in that often-overlooked layer in the middle: THE TEAM.
It's where individual AI use needs to become shared capability, where teams rethink how they work together, and where experimentation starts translating into outcomes that actually matter to the business.
What we'll explore
In this free, practical and candid webinar, I'll take you behind the scenes of the approach we've been developing and applying, sharing the frameworks, methods and lessons that can help organisations navigate the journey from AI adoption to business value.
We'll explore:
The missing middle: How to bridge the gap between individual AI use and meaningful improvements in team and organisational performance.
The human side of AI: How mindset, identity, trust and perceived threats influence adoption, and practical ways to address them.
Making change happen: How to connect execs, technology, transformation, people teams and managers so that AI transformation becomes a collective effort.
From experimentation to value: How to identify the right opportunities, build team capability, experiment with real work and measure progress in ways that go beyond tool usage and productivity.
I'll share practical examples, what's worked, what I'd do differently, and some of the approaches that are making the biggest difference.
This isn't another webinar telling you that AI needs to deliver business value.
It's about HOW you actually make that happen.
A bit about me
I'm Caroline MacGregor, founder of UP-scale. I was previously Chief People Officer at Snappy Shopper and am now fractional Chief People Officer at Hyble - alongside my consulting and advisory work with Founders, CEOs and their teams. It's given me first-hand experience inside Scotland's fastest-growing tech scaleups.
I've spent my career helping organisations navigate complex change and transformation, working across major corporates including HEINEKEN, Co-op and PMI, as well as high-growth technology businesses.
My particular expertise is helping organisations move from where they are to where they need to be, especially when the starting point is messy, the destination is ambitious and the route forward isn't obvious.
More recently, I've been applying that experience to the challenge of making AI adoption work across individuals, teams and organisations - with a clear focus on creating measurable business value.
Who should join?
This webinar is for people involved in making AI transformation happen, particularly those working across Transformation, Operations, Technology and People teams, as well as exec leaders sponsoring AI adoption.
There'll be time for questions and discussion, and I'll briefly introduce AI Adoption to Value, my new 12-week group consulting experience launching in January for people who want to go deeper and work through these challenges together.
Wednesday 25 November 2026 | 11am–12pm GMT | Live on Zoom | Free
Come along for some practical insights from the coalface of AI transformation - and a conversation about what it really takes to turn ambition into value.