Claude for CMOs and Operators Workshop: The New Operating Model
Everyone is a leader now. As people begin leading teams of AI agents, marketing and operating models are changing. What should the new org chart look like? How do people and their agents collaborate across teams? And how do leaders keep ownership, judgment and accountability clear?
Join Shiran Brodie, Head of Marketing at Softr, and Lara Shackelford, CEO of Hawksmoor.ai, in New York City for demonstrations and discussion about making this operating model practical.
We’ll explore what this means for CMOs, operators and people building inside larger enterprises, including shared context, human approvals, governance, security and the tools your organization permits.
Claude Community x Softr
Venue supported by Softr.
What you’ll see
Lara: The New Marketing and Operating Model: Everyone Leads an Agent Team
What changes when every person leads an AI team, and those teams work with other people and agents across functions? Lara will explore the new org chart, shared context, handoffs and human accountability, including what governance and security require inside an enterprise. A Chief of Staff, personal assistant and dashboard will make the model concrete: coordinating priorities, commitments, prepared work and personal capacity across several responsibilities.
Shiran: From Prompt to a Working Marketing App with Softr and Claude
See how to turn a marketing or operations need into an app a team can use. Shiran will introduce the data, permissions and deployment considerations, walk through an app she has built, and demonstrate the prompt that starts a new app before showing the prepared finished version.
Agenda · Thursday, November 12 · Eastern time
6:00–6:30 p.m. Pizza, arrivals and networking.
6:30–7:15 p.m. Lara: The New Marketing and Operating Model: Everyone Leads an Agent Team. Human-led agent teams, cross-team collaboration, org charts, governance and security, made concrete through a Chief of Staff, personal assistant and dashboard.
7:15–8:00 p.m. Shiran: From Prompt to a Working Marketing App with Softr and Claude. Data and permissions, an app walkthrough, a live starting prompt and the prepared finished app.
8:00–8:30 p.m. Guided starter build, show-and-tell and questions.
8:30–9:00 p.m. Networking and follow-up conversations.
The two 45-minute sessions include questions and transitions. The 30-minute application segment is time to begin an example and compare approaches, rather than finish a fully connected system.
Come ready to watch, try and share. Bring a laptop if you want to build. You can sketch your AI org chart, start a dashboard or explore an app interface. We’ll use fictional examples, so you do not need to connect a company inbox, upload confidential information or enable a paid API to participate. Use the tools your organization allows.
You’ll leave with a clearer view of the team you could lead, a starting point for your own operating model and practical ways to inspect the work. Leaders working closely with marketing and enterprise AI are also welcome.
Food and Drinks
We'll provide delicious pizza, Italian wines and beers, Italian cookies from Veneiros (come for the cookies, if nothing else!), sodas for non-alcoholic options, and San Pellegrino. Vegan food options will be available.
* Wines curated by Tribeca Wine Merchants.
This event is free. Space is limited, and we'll confirm attendance through Luma. If we cannot accommodate you, we'll keep you on the list for future events.