Altera Lunch & Learn: From Product Photo to Video Ad
We're taking a still image and turning it into motion, and covering the part that trips everyone up, which is keeping your product and your look consistent from one shot to the next.
One hour, over lunch, and you leave knowing how to do this yourself.
Who it's for
Founders and small business owners who need marketing content and don't have a production budget. No filmmaking background required, and no prior experience needed. If you were with us at Atlanta Tech Week, this picks up where that session ended. If you're starting from zero, we cover the prompt structure at the top so you're not behind.
What you'll leave with
The five-part prompt structure for generating images that look like your brand
How to take a still and turn it into a moving shot
What actually breaks consistency between shots, and how to hold your product and style steady
A short video snippet built from your own product, and the skills to keep making them on your own
Before you come
Bring an image of your product. A photo you took, a packaging shot, something you're selling. This is what you'll be animating, so the session doesn't work without it. We'd suggest avoiding photos of people for this one, since faces are the hardest thing to keep consistent and we only have an hour.
Pick a video tool. If you're ready to commit, we use and recommend Runway. Use code GONZALEZ25 for 25% off any plan. OpenArt is another solid option with many models.
If you'd rather not pay yet, these have free tiers that will get you through the session:
Hailuo (MiniMax): unlimited watermarked clips, plus a few clean ones daily
Kling: six generations a day, strongest at holding a character consistent
Krea: free tier with several models in one place
Higgsfield or Artlist: varying free trials
Schedule
12:00 Prompt structure recap
12:10 Image to video, live walkthrough
12:30 Build your own
12:50 Shares and questions
1:00 Close
About Altera
Altera is a creative innovation ecosystem in Atlanta where filmmakers, technologists, and companies explore emerging tools and build the future of storytelling. We teach this work and we do this work. If you want to go deeper, our workshop series runs on from here. If you'd rather have it made for you, our studio produces generative campaigns for brands.
Lunch not provided. BYOL