The Creative Toolkit: AI, Visibility & What’s Next
A free, practical evening for artists, creatives, and independent builders ready to explore AI, increase their visibility, and move their careers forward.
Join Fathom & Form at Cova Coffee in downtown Newark for a community evening bringing together music industry insights, practical AI workflows, a live app build, and conversation.
Four speakers will share perspectives from Universal Music Group, Def Jam Recordings, Velocity Ascent, and Sun Ra Records, with approachable examples you can apply to your own creative work.
WHAT’S HAPPENING
🎤 Artist visibility and industry insights
Qualhata Williams · Digital Marketing, Def Jam Recordings
Explore artist visibility, content, and building stronger connections with your audience, with insights from the music industry.
🧠 AI for your creative business
Sergio Lemus · Senior Software Engineer & Founder, Sun Ra Records
Learn how to give AI the context it needs to deliver more useful, tailored responses. Sergio will connect effective prompting with business strategy, helping independent creatives think through their goals and next steps.
🛠️ Practical AI tools and workflows
Joe Skopek · Founder & AI Systems Strategist, Velocity Ascent
Explore which AI tools and workflows can support the work behind your creative projects, helping you organize tasks, simplify recurring steps, and move ideas toward execution.
💻 A live AI-assisted app build: your “Creative Brain”
Lariana Cordero-Cardona · Creative Operations, Universal Music Group & Founder, Fathom & Form
See how an idea becomes a useful web app through AI-assisted coding. We’ll build a creative workspace for capturing ideas, organizing them into projects, and developing next steps, while explaining the planning and decisions behind the process.
💬 Live audience Q&A
Bring your questions for a shared conversation with all four speakers.
WHO SHOULD COME?
Musicians, artists, writers, filmmakers, designers, content creators, marketing professionals, and anyone supporting creative careers. Open to creatives from Newark and beyond.
No coding experience is required. Whether you’re just exploring AI or already using it, come exchange ideas and discover approaches you can bring into your work.
THE DETAILS
Monday, October 12, 2026 · 6–7:30 p.m.
Cova Coffee · 140 Halsey St, Newark, NJ
Free admission · RSVP encouraged
Bring your curiosity and a creative challenge you’d like to work through. A laptop is optional; the live build is a demonstration.
The first 25 guests to RSVP receive a complimentary drink from Cova.
Produced independently by Fathom & Form.
Photography and video coverage will take place. Please let the organizer know if you have any concerns about being photographed or recorded.