Building an AI Content Engine That Actually Works
See where AI video is really up to
Jerrod Lew works at the cutting edge of AI video, collaborating with Adobe, Google, Magnific and more of the world's leading AI creative platforms.
In this session he's bringing the latest tools, workflows and techniques into the room.
This session brings that knowledge into the room: a practical look at what's genuinely possible right now, and where AI creativity is heading next.
Rather than a high-level tour of AI tools, Jerrod will use real examples and live demonstrations to unpack how AI video is actually being created.
He'll cover the workflows behind the outputs, where different approaches work, where they fall down, and what founders, marketers and creators can start applying themselves.
Expect to see the work, not just hear about it.
You'll leave with a much clearer understanding of where AI video is today, what it can realistically do for a startup or growing business, and how to start producing better work with it.
What you'll leave with
A much clearer picture of what high-quality AI video can currently achieve
Examples of where AI video is genuinely useful for startups and growing businesses
An understanding of the workflows behind strong AI-video outputs
Practical approaches and tools to explore after the session
Lessons from what works, what doesn't, and where the current limitations sit
Ideas you can apply to your own marketing, content or creative work
Format: Main stage presentation, live demonstrations and Q&A.
Who it's for
Startup founders, marketers, growth teams, content and social teams, creators, and anyone responsible for communicating or promoting a business. No specialist AI-video experience required, but this is not an introductory "what is generative AI?" session.
Speaker
Jerrod Lew
Creative AI Educator and Content Creator
The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.