Make Better Product Decisions with the Four Forces of Progress

​The camera on the first iPhone was kinda rubbish: 2-megapixel camera, no flash, no video. Yet it knocked incumbents off their perch and reshaped photography for millions of people.

​That wasn’t because Apple built the best camera. It was because they understood what people were really trying to do.

​People weren’t hiring a camera to take higher-quality photos. They were hiring it to be able to capture the moment, and share them with friends and family.

​The Four Forces of Progress is a practical way to uncover this kind of insight. It helps product teams understand:

• ​Which problems actually trigger change

• ​Which outcomes are most critical to deliver (and which ones are kinda meh)

• ​What gets in the way of achieving those outcomes

• ​What your product needs to do 10x better than the competition

​In this hands-on workshop, you’ll learn about and use the Four Forces to look at your own product through a sharper lens — and make one clear product decision about what to build, change, or stop building next.

​If you’re approaching a tough product decision, or want a better way to make sense of messy customer behaviour, join me and other product leaders for an hour of sleeves-up, practical product thinking.