

Automate Your Business 101 | Build An AI Agent In 7 Steps
Find the Right Opportunities to Automate in Your Business
Interested in automation but unsure where to start? The best first step is to understand the work happening across your business and identify where a change would make a real difference.
In this practical 60-minute masterclass, we'll look at how to review your processes, choose what to address first, and decide whether a simpler process, software you already use, automation, or AI is the right fit. Whether your goal is to save time, reduce errors, improve customer experience, or create room to grow, you'll leave with a clearer way to assess the options.
What we'll cover
Spot the repeat admin, handoffs, delays, and errors that are taking time from your week
Choose what to address first by looking at frequency, impact, effort, and risk
Compare doing it manually, simplifying the process, using tools you already have, adding an automation, or using AI—along with cost, upkeep, and human review
Live business walkthrough
We'll audit an example business together, identify a few opportunities, choose one workflow to address first, and compare tool options for that specific job. We'll also look at how to judge whether the change is worthwhile.
60-minute session plan
First 5 minutes: meet Callum and hear about his experience with business operations and automation
Next 45 minutes: learn the principles, audit and prioritise workflows, compare tools, and work through the live example
Final 10 minutes: open Q&A about applying these ideas to your business
Near the end, Callum will also briefly introduce MLAI Studio for business owners who would like help scoping or building an automation project.
Who it's for
Business owners and operators who are curious about using automation to improve how their business runs. No coding or prior automation experience is needed.
Event details
Thursday 1 October, 6:30–7:30 pm Melbourne time. Online via Google Meet. Free to attend; registration requires approval.
Your host
Callum Holt is a full-stack software engineer working at an AI startup and the tech lead at MLAI. His background spans building businesses, sales, marketing, operations, and automation.
No preparation is needed. If you like, bring one part of your business you'd like to improve.