​BRING THE LOOSE ENDS.

​the biggest lie we're told is that volume equals opportunity. in leadership communications, success comes to those who align the details to accomplish a specific end.

​the thing you've said a hundred times, across stages, posts, and rooms needs a strategy, not just a megaphone. this workshop gives all of it order and direction, so scattered activity reads as one narrative people can repeat back to you.

​the narrative throughline is a method for coordinating targetted comms strategy from the perspective of a single leader. in 90 minutes, we'll cover the habit loop you can form to ensure your comms are the best use of your time and resonate with the people who need to hear from you.

​
FAQs

​Q: who is this for?
A: you should join us if you're publicly responsible for growing a brand, a company, an idea. the people who get the most from this workshop have a strong sense of what they're saying, but need more certainty about the tactics that make it land and the environment they're communicating into.

​Q: what should i prepare?
A: to make the most of the workshop, come having inventoried your current public content. think: your last 30 days of social media posts, newsletters, columns you write, media placements, etc. ask yourself how is your public currently hearing you?

​Q: why the cost?
A: commitment. this is valuable information usually shared with only people who retain us. we believe great comms support should be available to anyone with the will to learn and do. this exchange allows that to happen.

​Q: do you offer discounts?
A: we don't. but one way to experience this workshop at half the cost listed is to join us as a member of the incubator. this gives you monthly access to real, working comms pros who can answer your questions and workshops like this one to keep you sharp and competitive as you drive your narrative. see membership options by visiting luma.com/medialab

​Q: who's in charge?
A: this workshop will be facilitated by Shelisa Demuth, founder of LAUREL and media lab.

Q: if this timing doesn't work for me, when will you run the workshop again?
A: narrative throughline is run quarterly for the public and media lab members. essential elements are also introduced through our quarterly cohort for members.

​WHAT TO EXPECT

​the narrative throughline workshop is a closed, virtual group session hosted on zoom with carefully-selected participants. your facilitator will invite you to interact and consider exercises that develop your ability to shape your public narrative and recognize opportunities to develop it

​media lab by LAUREL is a virtual room for competitive leaders building public narrative through content and media. members run the full model each quarter — in the closed cohort or the monthly workshops — with weekly office hours and guidance from the media lab team throughout. become a member at luma.com/medialab · more at laureldevelops.com/medialab

​