SEO meetup nr10
This is an SEO Latvia meetup for everyone who wants to understand what’s actually working in SEO as search continues to change.
AI is reshaping how brands get discovered, how content is created, and what it takes to earn visibility. At the same time, the strategies that work in large English-speaking markets do not always translate directly to smaller markets and different languages.
This time, we’ll look at digital PR in the AI era, how to create genuinely unique content at scale, and what changes when SEO moves beyond the English-language playbook.
But SEO Latvia is also about bringing the community together, sharing practical experience, meeting new people, and having real conversations about what is happening in search right now.
Line-Up:
Speaker: James Brockbank
Founder and Managing Director of Digitaloft and founder of The Digital PR Summit, the UK’s largest digital PR conference. James has spent the last 12 years building an award-winning agency known for digital PR strategies that focus on business impact, not just vanity metrics.
Topic: Digital PR in the AI Era: What’s Actually Working Right Now
About the presentation:
Learn how to become the brand AI recommends to your next customer in an era where what others say about you matters more than what you say about yourself.
James will break down the new digital PR playbook and give a “from the trenches” look at what’s working, what’s not working, and how to measure success.
Speaker: Georg Richard Aare
Co-founder of RankUp, an agentic SEO and GEO workforce that handles SEO content creation end to end. Georg speaks internationally about AI search and content marketing strategies, including at SEO Estonia and the upcoming Chiang Mai SEO Conference.
Topic: How to Scale Unique SEO Content with an Agentic Knowledge System
About the presentation:
AI has made publishing content incredibly cheap, which means producing more content is no longer enough to stand out. The real advantage comes from information only your company can provide, such as firsthand experience, original research, expert knowledge and proprietary processes.
Georg will walk through his Agentic Knowledge System, a knowledge base that stores unique company insights and an AI agent that helps collect, manage and use them in content.
You’ll learn how to collect expert knowledge more efficiently, organize unique product and industry insights, integrate them into content using AI agents, and build a content system that becomes more useful every time you use it.
Speaker: Marten Saar
Estonian SEO strategist, consultant and founder of SEO1. Marten has worked in SEO since 2008 and has extensive experience across different languages and European markets, particularly the Baltics and Finland.
His work spans ecommerce, finance, SaaS, iGaming and other competitive industries, covering technical SEO, content strategy, link building, international SEO and search demand.
Topic: House of the SERP: SEO Beyond the English-Language Playbook
About the presentation:
Most mainstream SEO advice is shaped by large English-language markets, where keyword datasets are extensive and SEO tools have their strongest data. But the same playbook does not always transfer cleanly to non-English markets.
Marten will explore how search behaviour, keyword data, SERPs and competitor analysis change across languages and markets, and how to make better decisions when the available data is incomplete or misleading.
You’ll also see how to identify opportunities that conventional keyword research can miss, distinguish universal SEO principles from market-specific tactics, and understand where AI and LLMs can still fall short in non-English search.
The central idea is simple: good SEO is not about blindly following a universal checklist. It is about understanding the search environment you are operating in and figuring out what actually works.
Great talks. Real conversations.
Expect a friendly community vibe, networking, snacks, drinks, and plenty of conversations about SEO, AI and the future of search.
Come for the insights. Stay for the people.