Decoding pLTV: Smarter Forecasts, Better Capital Allocation

​What is predictive LTV (pLTV), and why are leading CFOs putting it at the centre of their growth strategy?

​In this MFC session, Phil Mohr and Justin Stolzenberg, Co-Founders of Metica break down how pLTV works, where it adds the most value, and what financial leaders need to know to evaluate it critically.

​Expect a clear, no-jargon walkthrough of the key concepts, use cases, and red flags. Plus actionable guidance on when and how to incorporate pLTV into forecasting, UA planning, and board discussions.

🎟️ Apply to attend now - we have 10 slots available for non-MFC Members!