Founder Coffee: AI × Growth - How to Land Your First 10, 100 & 1,000 Customers with Brandy Old & Craig Elias
Whether you’re seeking your first 10, 100, or 1,000 customers, this new edition of Founder Coffee: AI x Growth will discuss the top tactics every founder should know to accelerate customer traction and become a $100 million company faster.
Our guests for this session, Brandy Old and Craig Elias, have spent almost a decade helping startups and scaleups become more investable by de-risking their businesses and capturing new customers faster.
They are the creators of the Traction Canvas — a simple yet robust customer traction framework that helps founders, startups, and scaleups build, test, and act on high-performing customer acquisition strategies.
Together we’ll explore how to:
Target your ideal customer at just the right time
Create a compelling value proposition that instantly generates interest
Master the art of differentiation to capture attention in competitive markets
Develop a systematic approach to qualifying and prioritizing sales opportunities
Overcome sales objections by understanding the #1 reason people don’t buy
Why attend?
You’ll walk away with:
Practical sales tactics to help you win your first 10, 100, or 1,000 customers
Clear guidance on how to attract the right customers at the right time
Actionable insights on differentiation, value proposition, and sales strategy
A stronger approach to qualifying opportunities and overcoming objections
Meaningful connections with founders focused on customer traction and growth
☕ Bring your coffee and one unique traction question you’re currently thinking about.
Don’t miss out on the chance to submit your question during registration so it can be addressed live during the session.
Your Host
Sonya Trivedi, founder of AIMAR — an AI-powered marketing and growth platform for founder-led businesses that combines CMO-level strategy, a focused 90-day roadmap, and AI-assisted execution to turn growth goals into clear, actionable steps.
Supported by
This edition of Founder Coffee: AI x Growth is organized in collaboration with SparkRockets, an award-winning global innovation platform that empowers entrepreneurs to create an entire business validation roadmap in 90 seconds.
The Zoom link will be shared with all registered participants before the event.
Reserve your spot today.
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