Diversifying Income Streams: Using Agritourism to Grow Your Urban Farm
About the Event!
Join UCANR Climate Action and Land Equity (CALE) and Cultivating Farmers for an interactive workshop on Agritourism for Urban Farms.
Urban farms have a unique opportunity to connect directly with their communities through educational field trips, farm tours, and hands-on learning experiences. This session will explore what it takes to build and manage a successful agritourism program in an urban setting—from designing engaging activities to understanding the key policies, safety regulations, and liability considerations that ensure your farm is ready to welcome visitors.
Participants will:
Learn the basics and best practices for developing and managing agritourism programs
Strategies for engaging with local tourism organizations
Explore creative ways to design educational and engaging farm activities
Grow your understanding of insurance, liability considerations, and permitting requirements
Hear from CALE and local farmers experienced in hosting on-farm events
Whether you’re just starting to open your farm or garden to the public or looking to expand your community engagement, this workshop will equip you with the tools, knowledge, and confidence to do it safely and successfully.
Speaker Information:
Rachael Callahan, UCANR Statewide Agritourism Coordinator
Amrita Mukherjee, UCANR Urban Agriculture & Small Farms Advisor
Richard D. Garcia, Executive Director & Co-Founder of ALMA Backyard Farms
Alexys Romo, Founder and Executive Director of Black Thumb Farm
Submit Panelist Questions [HERE]
Event Schedule:
11:00 am — Check In
11:15 am — Welcome & Introductions
11:30 am — Presentation by Rachel Callahan — Diversifying Income Streams: Using Agritourism to Grow Your Urban Farm
12:15 pm — Lunch & Learn
1:15 pm — Panel Discussion — Diversifying Income Streams: Using Agritourism to Grow Your Urban Farm
2:00 pm — Farm Tour & Networking Session
3:00 pm — Event Close
FAQ:
Will lunch be provided?
Yes! We wouldn't have you do so much learning without a bite to eat. Lunch will be provided!
Is there available parking?
Street parking is available nearby. Please make sure to come early to get a spot.
Who is recommended to come to this event?
Whether you are a community gardener or a larger producer, this event is for you. This will be an excellent opportunity to learn how AgriTourism can serve as an additional revenue stream for your growing operation.
Data Collection Notice: Your responses will be used by the Los Angeles Food Policy Council (LAFPC) & UCANR Climate Action and Land Equity (CALE) for reporting and program evaluation purposes only. This helps us ensure that our workshops are accessible, relevant, and responsive to the needs of farmers and food growers across Los Angeles. All questions are optional, and your responses will remain confidential and anonymized in any reporting.