AI Will Never Replace Your Personal Brand. It Can Help You Amplify It.

​Everyone in this room is thinking about what AI will replace. What you may not be thinking about is how important your personal brand and your ability to build trust are going to be to stand out — especially now.

In a world where AI is doing more of the work, the humans who win are the ones who are known, trusted, and connected. As a founder, C-suite, or someone aspiring to both — ignoring this will hurt you.

This workshop gives you practical ways AI makes building that brand easier — and finally executable without a team behind you. Audit where your brand stands today, close the visibility gaps, and leave with one concrete action you can take this week.

It matters. Be curious.

About the instructor:

Shelley Perry is a seasoned operator-turned-investor with 30+ years of experience at the inflection point of company growth. As a ScaleUp expert, keynote speaker, and board director, Shelley specializes in guiding SaaS companies through the critical phases from product-market fit to successful exit — accelerating growth in the shortest time, for the least risk, with exponential enterprise value increase.

​Shelley currently serves as CEO and Chair of the Board at Talent.com, where she is leading the company through an AI-first disruption. As Managing Director of Scalelogix Ventures, she coaches ScaleUp-stage CEOs and serves as an independent board director and advisor. She also sits on the board of Chargebee, where she chairs the Audit Committee.

​Her philosophy is simple: most talk, few execute. Shelley brings the rare combination of operator credibility and investor perspective — giving her students not just frameworks, but the hard-won insight of someone who has been in the seat.