AI + GTM Shift: What Startup Founders Must Know for 2026
Join Loana Junge for an interactive webinar where we’ll explore how generative AI is rewriting the go-to-market (GTM) playbook for startup founders. We’ll dive into the real shifts reshaping how you reach, convert, and retain customers, not just through automation, but by rethinking your product and brand foundations.
What you’ll walk away with:
A clear look at how AI is reshaping competitiveness and what you can do to stand out.
Hands-on scenarios on how to maximize value for your customers.
Concrete frameworks for how to turn new customers into revenue multipliers.
Whether you're pre-seed or prepping for scale, this session will help you build a GTM engine that’s tailored to your product, and win over customers.
Agenda
12-1pm Interactive Workshop: AI + GTM Shift: What Startup Founders Must Know for 2026 with Loana
1-1:30pm Q&A about Funding Breakthrough Lab, or Coaching with Natalie
Bio
Loana Junge is a marketing leader and strategic advisor known for scaling B2B SaaS companies from early traction to half-unicorn valuations. With more than 12 years of experience across Europe and the US, she has built, led, and transformed GTM and marketing teams across every discipline: from brand and positioning to demand generation, product marketing, and revenue growth.
She is a fractional marketing leader, founder of Half Unicorn, and a go-to expert for AI-era GTM transformation, helping startups move from chaotic early-stage execution to focused, scalable growth systems. Loana has shaped the commercial strategies of multiple international SaaS companies, redesigned positioning frameworks for AI-driven markets, and led teams through rapid scaling phases that contributed to valuations of up to $500M.
Host
Funding Breakthrough Lab is a 501(c)(3) nonprofit pre-accelerator that helps founders strategize, fundraise, and grow their startups. With a mission to build a better tomorrow, we’ve created a thriving community of over 19,000+ subscribers where education, networks, and resources come together to unlock founder potential.
We specialize in helping early-stage entrepreneurs navigate the complexities of fundraising—whether through grants, venture capital, or alternative funding paths—while championing diversity, inclusion, and authenticity.
Founded by Natalie Pan, an engineer, community builder, and executive coach, Funding Breakthrough Lab provides the tools and support you need to move from idea to investment.
Apply now for the next cohort and gain the credibility, connections, and confidence to secure funding for your startup: fundingbreakthroughlab.org