The Best Founders Don't Choose Between Standing Out & Enterprise Trust
Most B2B tech startup brands face the same impossible pull: be bold enough to get noticed, be safe enough to be trusted. So they pick one - and pay for it sooner or later.
The reality? The best founders don't choose. They design for both.
Join Joanna Chilicka (Co-Founder @ Onteractive Design Studio) and Noa Topaz (CEO @ ICON) for an honest conversation about how early-stage tech founders navigate brand authenticity in the competitive B2B tech startup world. What does it actually take to stand out without losing enterprise credibility? And what happens to your brand when you finally start to scale?
Opening the session, Sharon Seemann (Partner, Marketing & Platform @ Lama Partners) will share the investor perspective on how branding shapes credibility, and how founders can leverage their personal brand in parallel with building a bold company brand.
📅 28th June | 6 PM | Tel Aviv
Language: The event will be held in English.
Participation subject to approval.
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ICON is a non-profit bridging the Israeli and Silicon Valley tech ecosystems through curated programs and high-impact gatherings. Founded by Yasmin Lukatz, Oren Zeev, and Adam Nash, the community brings together leading VCs, Fortune 500 executives, and promising Israeli tech founders, all united by a shared passion for Israeli tech and innovation.
Onteractive is a digital design studio, based in Hanoi Vietnam, creating visual identities and marketing materials for Israeli startups such as Wiz, Gambit, Daylight and many more.
Joanna Chilicka: https://www.linkedin.com/in/joanna-chilicka/
"I lead design projects translating founders' vision into a brand identity they can actually stand behind. My partner and I built Onteractive on the belief that great design starts with founders being truly heard - and continues with work that moves at startup speed."
Lama Partners backs exceptional Israeli founders building AI-native cybersecurity and infrastructure companies for the outcomes era. We partner closely with high-agency founders to turn complex workflows into measurable enterprise outcomes. We bring founder and operator experience, U.S. enterprise GTM expertise, and a network of AI-forward buyers and innovators to help founders build category-defining companies before categories fully form.