Claude for Marketing

​In partnership with Lifelong Learning Institute

​About this event

​Learn how to plan, write and launch a full marketing campaign with Claude, from first idea to ready-to-post content, in one hands-on session.

​Description

​Marketing teams are being asked to do more with less: more channels, more content, faster turnaround. AI can help, but most people only use it to "write me a caption."

​In this hands-on session, Claude SG Community and Lifelong Learning SG show you how to use Claude as a real marketing partner. You'll learn how to research, plan, write and polish a whole campaign, and how to keep it sounding like your brand rather than a robot.

​No technical background needed. If you can write an email, you can do this.

​What we'll cover

​1. Getting started: Claude as your marketing teammate

• ​What Claude is good at in marketing, and where you still need a human

• ​Setting up Projects so Claude remembers your brand, audience and tone

​2. From idea to campaign plan

• ​Using Claude to research your audience and competitors

• ​Turning a rough idea into a clear campaign brief: goals, key messages and channels

• ​Brainstorming angles, hooks and campaign names

​3. Creating the content

• ​Writing social posts, emails, ad copy and landing page text

• ​Adapting one message for LinkedIn, Instagram, TikTok and email

• ​Creating content calendars and posting schedules

​4. Keeping it on-brand

• ​Building a simple brand voice guide Claude can follow

• ​How to give feedback so Claude's next draft is better

​5. Best practices and watch-outs

• ​Fact-checking, accuracy and avoiding generic "AI-sounding" copy

• ​Privacy: what not to paste into AI tools

• ​Responsible use: disclosure, copyright and keeping your judgement in charge

​6. Live demo and hands-on practice

• ​We'll build a mini campaign together from scratch

• ​Bring your own product or event and leave with a draft campaign you can use

​Who this is for

• ​Marketers, content creators and social media managers

• ​SME owners and solopreneurs who do their own marketing

• ​Anyone curious about using AI for their work, at any skill level

​What to bring

• ​A laptop (a phone is fine for following along)

• ​A free Claude account at claude.ai. Sign up before the session.

• ​A product, service or event you'd like to market (optional, but you'll get more out of it)

​About Claude SG

​Making AI accessible for everyone.

​Support our non-profit community by following us on:

​Register: lu.ma/claudesg · Community: claudecode.sg · Telegram: t.me/claudesg

​Linkedin: /claudesg
Pls follow to support> Founder Linkedin: /bboxfred

​Proudly partnering with LLSG to upskill Singapore, one workshop at a time.

​Lifelong Learning Institute — our ongoing partnership with Lifelong Learning Singapore, the national centre for continuing education and skills development. Together we're bringing hands-on AI building workshops to LLI on a regular basis, making practical AI skills accessible to everyone in Singapore. Every person in the room completes Anthropic's official Claude Code 101 course and gets certified while building something real.