The Future of Growth: Winning in a World of Imperfect Data 🔮

​The data is blurry. The pressure to perform is very real.

​Privacy changes, fragmented customer journeys, new acquisition channels and AI are rewriting how mobile and app companies measure what works and decide where to invest. What a time to be alive!

​So what does growth look like today, really?

​Join Bïrch + Hardal for an evening with the people figuring that out in real time.

​One room, two sides of the same problem: Birch on acquisition and performance, Hardal on measurement and data.

​We'll get into questions like:

• ​Which signals can you actually trust?

• ​Where are we losing visibility?

• ​Attribution vs. incrementally: which one should actually inform budget decisions?

• ​What changes when AI reshapes both acquisition and measurement?

• ​And if you had another €100k to spend on growth tomorrow, where would it go, and why?

​You'll hear from:
Barış Gürbüzler — CEO, Hardal
Mikhail Trofimov — CEO, Bïrch

Who it's for:
Founders, Heads of Growth, UA leads, performance marketers, growth analytics and measurement teams, and agencies working with app clients.

​Agenda:
18:30 — Doors open
19:00 — Panel discussion + audience Q&A
20:00 — Networking

​Small room, practical questions, real humans, friendly vibes.

​Come ready to compare notes, and to argue politely about the rest!
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