San Francisco. AI automation at scale
A community-focused panel organized by Projector Community (by Projector Institute) × Freepik, feat. 111Tech, exploring how design leads at various company scales are personally adapting their workflows and mindsets to the rise of AI.
Jose Ballestas (Head of design tools at Freepik)
Andy Madrick (Product Designer at Notion), and
Nick Matarese (Sr. Staff Design Lead @ Google Labs, ex-YouTube)
will break down what it really means to create digital products today — when AI is no longer a feature, but the core material.
Moderated by Alla Odeianenko (Lead Product Designer at Google).
This panel brings together design leaders from different environments to share how AI is influencing not just tools, but the way they think, prioritize, and lead. Expect honest perspectives, practical examples, and a closer look at how teams are navigating this shift in real conditions.
Different approaches to AI adoption across company stages
How leadership mindset is evolving alongside new tools
Trade-offs teams make when integrating AI into workflows
Signals of what “good design” means in an AI-augmented world
Come for real cases. Stay for real insights. ✨
Location: Freepik, 1169 Howard St, San Francisco, CA 94103, United States
Date: April 23, 5:30 PM
Hosts:
Projector Community (by Projector Institute) — AI focused non-commercial global creative and tech community for tech professionals. Founded by the online institute Projector, originally from Ukraine and now active in 25+ cities worldwide — from Berlin and Lisbon to San Francisco.
Freepik — Since its inception in 2010, Freepik has revolutionized the digital design landscape by democratizing access to cutting-edge AI tools. The platform serves over 64 million creatives worldwide. It offers groundbreaking AI-powered tools that allow users to instantly manipulate and enhance their designs, empowering individuals and enterprises to create stunning visuals easily.
111Techs — 111Techs is a creative studio that transforms ideas into impactful digital products. We combine strategy, design, and development — from concept to delivery — to build brands that are not only functional, but intuitive, scalable, and built for growth. Powered by people and enhanced by AI, we create human-centered solutions that evolve with users and drive long-term value.
CatalystBay — hosts focused gatherings for engineers, designers, PMs, marketers, and devrels, the people turning AI ideas into real products.