

Holiday Ready with Siena: Early Campaigns & Test-and-Learn
October is your last checkpoint before peak season. By November, holiday volume shows up whether you're ready or not, so this is the month to build, connect and test everything while there's still time to fix it.
In session four of our Holiday Ready with Siena series, we'll walk through the October stage of the Holiday Planner checklist live in the product:
🧭 Build & duplicate holiday journeys: use Opportunity Assessment in Ask Siena to find the use cases worth building, duplicate existing journeys with holiday details, and label them so you can switch them on for peak.
📚 Connect holiday knowledge sources: get your holiday policies, promotions and shipping information connected so Siena actually uses them, then check that she's getting them right.
💬 Proactive chat campaigns (Siena Live Chat): set up campaigns on your highest-intent pages, like sale collections and key product pages, and write one-line messages that get replies.
🧪 Test before the volume arrives: test your Holiday Persona, holiday journeys and new integrations in Playground, and learn what Playground can and can't prove before you go live.
Then, open office hours. Bring your own use cases and questions, and meet other CX leaders who are getting ready for peak too.
💡 Want something covered that isn't in the October planner? Tell us when you RSVP and we'll build it into the session.
Before you join: open the Holiday Planner checklist so you can follow along.
Can't make it live? RSVP anyway and we'll send you the recording and recap.
Hosted by Kayla Mosebrook (CSM) & Magdalena Ochoa (Deployment Manager)