3 tactics to make sure you appear in ChatGPT, Perplexity and co. in 2026

​Search isn’t what it used to be. We’ve entered the era of zero clicks and leads that are nurtured by ChatGPT, Perplexity, and other AI-powered engines before they even reach a brand’s website. In this session, we’ll talk about how to prepare your content strategy for 2026. You’ll learn three practical tactics to make sure your website doesn’t just rank on Google, but also shows up in AI-driven answers. Expect a mix of copywriting smarts, optimisation insights, and real examples you can apply straight away.