The Field Marketing Masters - How to build creative, global programs that never lose the human touch

​​Field Marketing has never been more important.

As inboxes get ignored and ad costs climb, the room is where trust still gets built, and a single event, done right, can move pipeline that months of digital can't.

​This meetup is about the shift: from one-off booths to always-on offline marketing interactions and programs that drive revenue and scale globally, without losing the human touch that makes them work.

Real stories, real playbooks, from leaders who run this at scale.

​Come for the sessions, stay for the network. Walk away with ideas you can use Monday morning.

​📅 Date & Time: October 18, 6:00 PM

​📍 Location: Appcharge Offices (Rotschield 22, Tel-Aviv).

​Who Should Attend

​✦ Field Marketing Managers

​✦ B2B Marketing Leaders

​✦ Growth Professionals

​✦ Startup Founding Teams

​What to Expect

​18:00 – Food, networking

​18:25 – Roy Naar - Opening remarks

18:35 – ​ Eran Nir (Head of Creative @ Appcharge):
Kill Your Field Marketing Playbook: How to Treat Your B2B Event Like a 360° Consumer Launch

​18:55 - Techiya Sobel (Head of Growth Marketing @ Predict Security):
From Handshakes to Growth Loops - how to make Field Marketing think like Growth

​19:15 - Rony Vexelman (SVP of Marketing @ Optimove):
83 Events Later: The Hosted Event Playbook That Refuses to Die.

​About Growth Marketing Pros

​GM Pros is Israel’s leading community for tech marketing and growth pros — a place to connect, share, and push the limits of what marketing can do.

Within the community you can find sub-communities like UA Pros, Solo Marketing Pros and Field Marketing Pros :)

​Join at: https://join.growth-marketing-pros.com/

​About Appcharge

Appcharge is a global fintech platform HQ in TLV with offices worldwide (London, Seoul, Helsinki, California, Beijing, and Istanbul). Designed for mobile game publishers, Appcharge provides a D2C payment and commerce solution that allows developers to create custom webstores for in-game items and currencies, bypassing traditional app store fees and driving direct player engagement.

​⚠️ Important to Note

​☞ Registering through this page is an application for approval and will be reviewed by the team before tickets are confirmed.

​☞ Registration approval is based on role, company, and content relevance.

​☞ Please note we won’t accept attendees without confirmation.

​☞ Tickets are personal and can only be used for the assigned guest.

​☞ Most Sessions are in Hebrew. Presentations are in Enlgish