LinkedIn Lab: Build your brand, boost your presence
Formerly Instagram's daggy cousin, LinkedIn is now the hangout of choice for engaged and upwardly mobile professionals!
Maybe you want to raise your profile in your organisation or industry, have an interesting idea to share, want to connect to the author of that intriguing book you just read or seek like-minded professionals for networking...LinkedIn is the place to do it all.
Back by popular demand in a longer format, Michelle and Fiona presented this session live at the 2024 ATEM conference for tertiary professionals in Brisbane. This two-hour workshop is an extended version of that session, allowing more time to explore your personal brand and update your LinkedIn profile.
Prior workshop attendance is not required and people from any industry are welcome to join!
We will:
help you design a purpose statement aligned to your values
explore tone of voice and image tips
showcase the essential features of a great LinkedIn profile
provide step-by-step actions and time to complete a range of tasks on your LinkedIn profile
share content ideas to takeaway
We want you to leave the session feeling like you have the knowledge, skills and confidence to show up authentically on LinkedIn.
Advance prep:
Please make sure you have a LinkedIn profile, and can remember your password ;-)
Presenter Details:
Michelle Newell is the owner of The Storytelling Business, where she runs team workshops in storytelling and personal branding for universities and businesses, and works one-on-one with emerging thought leaders to design their brand and comms strategies.
Dr Fiona Scotney is the Director of the ANU Tuckwell Scholarship Program, and a former teacher and university tutor passionate about the development and recognition of professional staff in the Higher Education sector.
Michelle and Fiona are avid users of LinkedIn, former Queensland country girls, ex-high school teachers, and first-in-family university graduates.