🇳🇬 Growth Lab: A Practical Web & App Tracking Masterclass on activating First party data.

​A hands-on Growth Lab for Lagos marketing and data leaders who are tired of flying blind.

​Attribution is getting harder to trust.

​Privacy changes, platform restrictions, signal loss, and fragmented tech stacks have made it harder for teams to understand what is working, what is wasting spend, and where growth is actually coming from.

​This session moves beyond the theory and into the mechanics of building a data layer your team can trust and own.

​We’ll break down how to diagnose tracking gaps, standardise event parameters, and design a first-party data architecture that connects signal back to spend.

​You’ll walk away with:

• ​A trust audit to identify silent tracking failures in your stack

• ​A practical parameter standard for every event your team fires

• ​A clear first-party data architecture to close the loop between signal and spend

• ​A 30/60/90-day action plan your team can start using immediately

​Built for data leads, growth marketers, and founders who need their attribution to work as hard as their campaigns do.

⚠️ Kindly RSVP with your work email ⚠️