ABM Workshop - Build SQL Engine
From Stranger to SQL: Exclusive Multi-Channel ABM with Clay + Ads + Outreach
Sunday, Nov 9, 2025 · 3:00 PM – 4:00 PM · Lisbon
Day before Web Summit · Limited to 15 marketing leaders/ startup founders
About This Workshop
Want to learn how Seed and Series A startups like Grata, Kolet, and Crossing Minds move prospects from ad viewers to SQLs?
In this hands-on ABM workshop, you’ll see exactly how to combine Clay, LinkedIn Ads, and multi-channel outreach to turn strangers into customers - with a repeatable framework you can apply immediately.
💡 Bonus: Every attendee will walk away with a set of proven Clay templates used by leading B2B startups to automate and scale their go-to-market.
Used by
Grata - leading deal sourcing platform exited at $500M
Tymely - leading AI CS platform raised $7M (Seed)
Akooda - enterprise search platform raised $11M (Seed)
Kolet - leading eSIM provider raised $15M (Series A)
CrossingMinds - eComm recommendation SaaS raised $15M (Series A)
What You’ll Learn (Hands-On)
✅ Build a high-intent lead list using Clay and GTM tools
✅ Upload and target enterprise decision-makers via LinkedIn thought leader ads
✅ Sync ad impressions back to Clay to identify who saw your ads and match with your list
✅ Craft persona-specific outreach (emails + LinkedIn messages) to warm leads
✅ Set up multi-channel nurture campaigns after 10+ ad touches
✅ Use PPC + LinkedIn retargeting to cut CPL by 45%
✅ Score leads and sync to CRM for pipeline tracking
✅ Identify anonymous website visitors and engage them
🎁 Take home exclusive Clay templates to apply these playbooks immediately
Who Should Apply
This workshop is for founders, CMOs, and growth leaders at B2B startups who want to:
Break into enterprise accounts faster
Align paid + outbound GTM seamlessly
Leave Lisbon with a working ABM playbook + Clay templates
Hosts
👤 Stan Stojanovic – Founder, frontbrick.io · Official Clay Agency Partner
👤 Luka Dolic – Founder, SpiceAds & OsaDigital · Managed $10M+ ad spend for startups & scaleups
Details
📍 Lisbon (location emailed after signup, walking distance from Web Summit)
🗓️ Sunday, Nov 9, 2025 · 3:00 PM – 4:00 PM
🎟️ Exclusive · 15 seats only · Free (Application required)
👉 Apply Now — Limited Spots
This is an application-only event. We’ll confirm your spot if you’re the right fit.
🎁 Casual workshop. Drinks and light food included.