Generative Workflows for In-House Tech & Software Creative Teams

​Led by Sasha Zabegalin, Forward Deployed Creative at FLORA.

​Sasha built AR/AI experiences with Meta, Snapchat, Google, and TikTok before FLORA. Now he trains enterprise creative teams at companies like Zendesk, RingCentral, JetBrains, and AppLovin — and builds the workflows those teams run every day.

​In the session, Sasha will walkthrough:

• ​How to take a product idea from words to a visual mockup in minutes, so decisions happen around something everyone can see

• ​How events get previsualized: booths, spaces, and concepts the team can react to while they're still just ideas

• ​How campaign assets scale across placements and languages with reusable Techniques

• ​Where FLORA runs beyond the canvas: over MCP and in App Mode, the way the rest of a team would use it

​You'll walk away knowing:

• ​How to concept product ideas visually before anything gets built

• ​How to previsualize events fast enough to explore options instead of committing blind

• ​How to scale campaign assets across sizes and languages with Techniques anyone on your team can run

• ​Where MCP fits when you want FLORA in your stack, not just on your canvas

​Come ready to steal the workflows.