

MCP + ACTIONS for Creative Work
MCP + ACTIONS
What happens when you start building your own tools for the canvas?
James Kelley, Forward Deployed Creative at FLORA, has been using Claude to build custom actions that plug straight into his FLORA workflow, and they’ve opened up a whole new set of things he can do on the canvas. In this session, he’ll walk through the new use cases he’s unlocked, show how the actions work in practice, and share how he thinks about building tools that fit the way he actually creates.
What we’ll cover:
What MCP and custom actions are, in plain terms, and why they matter for creative work
Live walkthroughs of the actions James has built with Claude and uses on the canvas
New workflows and use cases these actions make possible
How to start thinking about building your own
Who it’s for: Designers, creative technologists, and FLORA users who want to push the canvas further, whether you’ve written code before or not.
Bring your questions. We’ll save time at the end for Q&A.