eTalk #3 with Jeff Adamson: How to Spot Opportunities in Consumer Tech

​​eTalk is a series by eCLUB where founders share their journeys: how they started, the highs and lows, and how entrepreneurship shaped their path. Attendees can choose to attend on Zoom or on in-person in eHUB, located in HUB Mall.

Note: Only open to University of Alberta Students and Faculty.

​What You'll Get Out of It:

​Students and aspiring founders will learn a practical, founder-tested framework to spot real opportunities in consumer tech — and leave with a clear way to identify gaps, validate ideas, and start building with intention, not guesswork.

​​About Jeff:

​Jeff Adamson is the co-founder of SkipTheDishes and Neo Financial — two of Canada’s most impactful consumer tech companies. His experience in identifying gaps, building at scale, and executing in competitive markets makes this a rare, practical deep dive for students and aspiring founders.

​What is eCLUB?

​​eCLUB is UAlberta’s entrepreneurship club — a space for student builders to connect, create, and grow.