

AI in Marketing: Toronto Hackathon
Show up knowing nothing about MCPs, skills, or agents.
Leave having used all three to do real work in Marketo, plus a library of skills you and your peers built that goes home with you.
It's about time you felt the magic aha moment of AI.
Agenda
Register & Lunch (Noon to 12:30pm)
Training (12:30 to 1:30pm)
We'll walk through what an MCP actually is, what a skill actually is, how agents fit in, and why it matters for Marketing Ops
Hands-On (1:30 pm to 2:30 pm)
Use an MCP to complete a task in Marketo
Use a Skill to automate a campaign build
Learn how to create and download your own Skill
Hackathon (2:30 to 4 pm)
Time to build something of your own and maybe finally automate that annoying process you've rebuilt eleven times.
Show & Tell (4 to 5 pm)
Showcase your skill and walk out with a small library of tools built by people who do your job.