AI in Marketing: Toronto Hackathon

​Show up knowing nothing about MCPs, skills, or agents.

​Leave having used all three to do real marketing work in Marketo, plus a library of skills you and your peers built that goes home with you.

​You'll learn universal AI concepts you can point at any problem in your tech stack.

​If your job involves a MarTech stack and a growing pile of things AI supposedly should be doing for you, this is for you.

​Ops, demand gen, lifecycle, campaign owners - it's about time you felt the magic aha moment of AI.

​P.S. Not a Marketo shop? Come anyway :) None of this is Marketo-specific. We just happen to have a sandbox to teach in.

​Agenda

• ​Register & Lunch (Noon to 12:30pm)

• ​Training (12:30 to 1:30pm)

  • ​We'll walk through what an MCP actually is, what a skill actually is, how agents fit in, and why it matters for Marketing Ops

• ​Hands-On (1:30 pm to 2:30 pm)

  • ​Use an MCP to complete a task in Marketo

  • ​Use a Skill to automate a campaign build

  • ​Learn how to create and download your own Skill

• ​Hackathon (2:30 to 4 pm)

  • ​Time to build something of your own and maybe finally automate that annoying process you've rebuilt eleven times.

• ​Show & Tell (4 to 5 pm)

  • ​Showcase your skill and walk out with a small library of tools built by people who do your job.