Office Hour: How do I create community around my brand?
Welcome to Startup Baddie Office Hours! Today's theme is: How do I create community around my brand?
Most brands want to participate in community but don't do the work to properly craft the room, then wonder why it doesn't drive revenue.
Bring your questions about how to build community as an insight engine that drives loyalty and growth.
If you have questions, please email ashley@ashleygracejefferson.com
Meet Ashley, aka Startup Baddie
Meet Ashley, aka Startup Baddie
I’m the founder of Startup Baddie and creator of F3. I’m a strategic authority on customer intelligence and community-led growth for decision-makers who know their customers, community, and culture are the competitive advantage.
I help startups and established brands bring customers back into the center of their decision-making and use community as a growth flywheel across the business.
Before Startup Baddie, I led a product team at J.P. Morgan and have since advised founders across tech and consumer industries including luxury fashion, sustainable fashion, AI, and beyond. I’ve also served as a pitch advisor for NYU Berkeley Center of Entrepreneurship, Prospera’s APT Women program, and Hustle Fund.
My work is for the tastemakers, the visionaries, and the ones who know they are sitting on a once-in-a-lifetime idea, technology, or movement, and need the clarity, strategy, and customer intelligence to build it in a way people are excited to be part of.